Welcome to the biggest street food competition in the world. Foodies have been voting for their national champions at food fights in Britain and 20 other countries across Europe for the last ten years. Before a massive cook-off at the annual European Street Food Awards finals (see the finals below). But the launch of the USA Street Food Awards? This year? That’s going to be a real game changer.
Get set for FOUR massive food fights. Each one a day long, pitched up in the biggest street food cities in the US. Expect 30 or more competitors at every one, trying to win your vote (and the celebrity judges’ vote) – and a place in the grand final. Under the hot Californian sun. Before the season ends, we’ll have the first ever American champion. And a team ready to take on the best of Europe once the continent opens up again for business.
Okay, America invented potato chips, condensed milk and chocolate chip cookies. But Uncle Sam’s greatest contribution to contemporary food culture? The food truck. The democratisation of lunch, cooked right in front of the public. Street food, reinvented, and reimagined for a hip new crowd. The new food heroes have been changing the face of American High Street for ten years now – with the USA Street Food Awards we’ll find out who is the best.
The Awards will showcase the very best talent – old and new – working on the streets of America. Come along and try taster plates from the competitors and vote for your winners. As of March 2019, IBISWorld estimated there are more than 23,000 food trucks in the USA – choosing a winner in the USA Street Food Awards will not be easy…
Street food is still getting bigger. The sector, doing about $1billion worth of business annually, grew 6.8% from 2014-2019 according to IBISWorld. And according to Technomic, a research firm specializing in the food-service industry, sales for the food truck sector are currently growing about 15% annually, compared with around 5% a year for the casual dining sector.
But street food is also getting better – Michelin (finally) condescended to give its first star to a street food trader. The world’s new food heroes have turned the streets into a laboratory for hot new food ideas proving that good food doesn’t always come with silverware and napery. We don’t want ‘starter-main course-dessert’ any more. We want tasting plates, pop-ups and a bit of fun instead. Flirty, low-commitment dining. Hell, we want street food…
As well as running the Street Food Awards, at Food Mutiny we lift street food into shopping malls, to capture that ‘on-the-run sensibility’ and give food courts a casual, shareable vibe. We put it into pubs, airports and railway stations because people see its authenticity and independence as a real alternative to the cookie cutter food offers out there. Through the Awards we will engage more people with properly independent food. We’ll make the world a better place to live in.